Tendencias en el mundo digital: ¿qué hay de nuevo?

PricewaterhouseCoopers’ Global Entertainment Outlook 2010-2014 estimates that within the next five years it will be proved how digital technologies have increased their domain in every segment of the entertainment and media industry, as digital transformation continues to expand and grow.

‘While the sector has long responded to significant change by experimentation and fragmentation, current progress in technology and consumer behavior have no precedent in terms of the speed at which they occur or their simultaneous impact on every segment’, it says.

‘In the coming years, the creative industries sector will fragment and diversify as never before’, forecast the study and determines seven “critical factors” that must be taken into consideration to successfully operate a digital value chain: 1) strategic flexibility; 2) delivery of engagement and relationship with the customer; 3) economies of scale and scope promote aggressive synergies; 4) speed of decision-making and execution, assuming risks and managing their impact; 5) agility in talent management; 6) ability to monetize brands and rights across platforms; 7) and strong capabilities in partnership structuring.

Introduction
The global market for online video was born with YouTube, when the “19 amateur video Me At The Zoo was uploaded back in April 2005. ‘Nine years on and a sophisticated industry is emerging that can be divided into 3 broad areas: the game-changing linear OTT (meaning using Internet to bypass cable and satellite operators) TV services such us Netflix and Hulu; the video-sharing sites YouTube, Vimeo, Dailymotion and the MCNs that affiliate with them like Maker Studios; and the web portals that offer Yahoo! and AOL, whose multiple services include video production and delivery’, describes MipTV/Mipcom report Building the new digital content market.

Full report can be downloaded here
Mipcom 2014 Issue can be downloaded here