New Europe Market 2016: fourth edition with larger attendance

This year edition was also attractive to local startups, as well as companies working in IT and ICT areas. NEM also had its first global premiere: the Croatian drama series The Paper (12 episodes), whose director is Cannes laureate Dalibor Matanic.

Christoph Mainusch, co-CEO of CME and executive director and CEO of Nova Group gave a keynote on the first day, and there were other conferences about hot topics of the industry such us the future of channel bundling, with Michael Moriarty, president AMCNI - Central Europe, AMCNI – DMC, AMCNI - UK, and Bartosz Witak, SVP, general manager, Viacom International Media Networks, CEE & Israel.

Or how DTH is facing the challenge of OTT with Apostolos Triantafyllou, SVP of Sales for DACH, CE Europe, Israel, Caucasus & Central Asia, Eutelsat; Bill Wijdeveld, VP Business Development, M7 Group; and Stanislav Georgiev, Head of Broadcasting, Telekom Austria Group.

NEM is organized in one of the most challenging and attractive telecommunications market, Central and Eastern Europe, which has a development potential unsurpassed by any other region in the world. Organizers and participants agree that, apart from the key thematic panels, here professionals get informed about the latest trends and have access to ideal business setting through various exhibition options and networking events.

All key TV, production, marketing, IPTV, satellite and cable companies attend the show. More than 250 companies from all over the world found NEM a ‘unique market to broaden possibilities and opportunities and to get acquainted with colleagues, exchange ideas, learn from each other and start new partnerships’, it was highlighted.

In just three previous editions, NEM became recognized by more than 120 leading world experts who came to share their knowledge, opinions and know-how on newest technology potentials, advertising challenges of the multiscreen era, content marketing era and how to create social media buzz.

A successful track record 
Last year edition saw 10 panel discussions about the most important trends in the CEE media industry. Some of the subjects were how to find a new successful TV format, how new technologies affect the TV industry, the influence of satellite technology on the OTT market, how did the economic crisis affect the biggest media companies and purchasing of various rights, how does advertising work in today’s media market and how is it influenced by the increasing number of new platforms. The world’s top producers shared their experiences.

The goal of NEM has been from the beginning to connect people from all over the world with professionals in the region, in order to emphasize its huge potential. NEM 2015 hosted new business deals made at numerous networking places.

As it has been happening since the first edition, the giant of the satellite market Eutelsat was the diamond sponsorship of NEM for the fourth consecutive year. The company has acknowledged the value of this market in the CEE region since 2013. Every year it has presented the newest technology through leading experts in the satellite industry.

‘NEM has gone beyond being a regional content event, it’s now global. Throughout these 4 years it has gained international awareness and reputation, and we can’t wait to find out what NEM has in store for the industry this year. Eutelsat is the bridge between content providers and DTH, cable and OTT/IP TV operators. Together we create an interactive platform where content find their distribution solutions’, said Apostolos Triantafyllou, SVP Sales DACH, CE Europe, Israel, Caucasus & Central Asia.