A+E Korea appoints Youngsun Soh as general manager

In her new role, she will be responsible for developing and delivering on the vision, strategy and business initiatives for the company in Korea, including building the A+E brands and audience, growing advertising sales and developing content investment plans that support those initiatives. In addition, she will establish A+E Networks’ presence in the digital space through robust investment in technology and original content.

Ms. Soh comes from Twitter Korea, where she served as market director, responsible for all business development efforts and user growth in the Korean market. She joined Twitter from BBC Worldwide Channels Asia, where she served as executive director after working for BBC in London as multiplatform and portfolio executive for Mobile. Prior to the BBC, Ms. Soh was senior commercial officer of the UK Trade & Investment in Seoul responsible for all the UK-Korea bilateral collaborations in the IT sector for 10 years, and served as Science & Technology Officer at the British Embassy in Seoul.

Edward Sabin, executive managing director, International, A+E Networks, commented: ‘Her vast experience with global brands in broadcast and digital, together with her proven acumen for establishing meaningful partnerships in the technology sector, are certain to further our vision for growth throughout the Korean marketplace’.

‘It is exciting to be joining the talented team at A+E Networks at this time of accelerated growth’, added Soh and completed: ‘I look forward to building on their momentum in the Korean marketplace with A+E’s genre-breaking series and new local content that represents the A+E Networks pedigree’.