English
UK: Magnify Media expands its sales team
Distributor and rights-management specialist Magnify Media (UK), has appointed two new senior staff members in a move that doubles its sales force as it gears up for expansion. Sarah Diggins and Natalia Sterlikova have joined the company to manage format and programme sales to Asia, and CEE and the Middle East respectively.Launched in 2015 by former DRG managing director, Andrea Jackson, Magnify Media works with producers, IP-owners and broadcasters to develop and exploit rights across content platforms on a global basis. Diggins and Sterlikova join Cecilia Ingebrigtsen, who manages sales to Germany and Sweden, and Simone de Pruyssenaere de la Woestijne, who oversees the Benelux, Italy, Spain and France.
Diggins has worked in TV distribution for more than 15 years, selling both finished programmes and formats. Starting her career at BBC Worldwide, she has since worked for several high-profile distribution companies, including Entertainment Rights, Leopard Films, Optomen Television and, most recently, all3media International.
Sterlikova started her career in film development and production in London, moving into TV distribution six years ago at DRG. She subsequently moved to all3media international, where she handled formats sales to CEE and the Middle East. In 2015, she moved to FremantleMedia International, where she served as director of sales for CEE, Russia and the CIS.
Andrea Jackson: ‘After a year of hard graft establishing Magnify as a source of fresh and distinctive content, our slate is getting buyers talking. I’m immensely proud of what we have achieved so far and, as we embark on a significant acquisitions push, we need to build our team of extraordinary people to get to the next level. Natalia and Sarah have the skills, experience and contacts in their territories to help us realize our ambition - which is to grow our carefully curated catalogue with programmes and formats we love, working always with people we like, ensuring the best exploitation of rights for our rights owners’.
Magnify Media has built a pipeline of quality non-scripted and formatted content in its first year of trading. It has established relationships with a range of independent producers across Europe, as well as Plimsoll Productions in the UK, Newen Studios in France and broadcasters NRK in Norway and SVT in Sweden.