Lionsgate licenses Candy Crush format to MENA region

In an agreement brokered by Lionsgate’s Ted Bookstaver, SVP of Alternative Programming Sales, the new game show format will be adapted for the Middle East and North Africa region and produced by Beelink Productions. The 13x’60 Arabic language version is expected to go into production later this year.

 

Launched on CBS in the USA on July 9th, the series premiere averaged 4.05 million viewers and won its time period in adults 18-49 (1.1) and adults 25-54 (1.3, tie).

 

Iacono commented: ‘With over one trillion game rounds played since launch, it is one of the world’s most iconic mobile games. Fans are avid players and are extremely excited to have a live action TV game show to watch as they play at home. We are proud to announce Eagle Films & Beelink as our first international partners and expect to announce many global adaptations to be produced in the coming months’.

 

Jamal Sannan, CEO of Eagle Films, added: ‘Following 15 years of successful collaboration with Lionsgate, we are looking forward to working together again to bring a brand new TV gaming experience to our viewers, which we are confident will set a new standard in game show production values’.

 

Safa Aburizik, managing director of Beelink Productions concluded: ‘We are very pleased to be the first international licensees of the Candy Crush format after CBS. Content is always king; we believe in premium content and we strive to deliver high production standards that can succeed in our region and travel worldwide’.

 

Executive produced by Matt Kunitz (Wipeout, Fear Factor), Candy Crush (10x’60 and a format) is the newest primetime physical competition show that brings one of the most popular gaming apps in the world to life. In this highly visual and interactive game show, four teams of two competitors each are tasked with conquering the unique challenges in the arena.