FTM, adapting to the new content trends

Among the first productions there was Red Arrow’s Midnight Feast, along with original projects as Clinica Veterinaria, the makeover Ciao Bellezza!, focused on the difficult stories of women and girls who want to regain their own femininity, and the sketch-com branded by McDonald's Love Snack with a second season being produced for Italia 1.
 

‘We are curious to see at MIPCOM new ideas from our colleagues and we hope to find some innovative formats to adapt for the Italian market. We focus on the lives of people who face critical issues on daily basis, young people abroad (Meet the Chef), or retired people who never stop dreaming (Destinazione Paradiso), women  plenty of dignity with a disparaged job (Kubiste), or contentious couples who need to remember the reasons for their love (Malamorenò).

‘In Italy, international formats have always been very successful, as well as some important local productions that have now become essential for the local audience.  Recently the most important networks have also produced many great one-off  shows, entertainment specials and also musicals. We can say that the musical  genre is inexorably getting back in our television panorama’.
 

About the future, Ruffini comments: ‘Being a young company we will definitely have to expand both at production and contact level. We believe in the possibilities offered by the international market and we feel that we have some interesting start to other markets as well. We hope that MIPCOM will give us the opportunity to showcase our work and attract the attention of other companies  interested in working with us’.