Joint venture with Tims Productions
Global Agency acquires World Wide Entertainment
2012.08.30 | Global Agency announced a joint venture with Tims Productions (Magnificent Century) to acquire the brand rights to the Australian factual entertainment distributor, World Wide Entertainment, entering in the business of finished content distribution.
World Wide Entertainment will focus on representing premium finished programmes from leading producers from around the world. The company will be controlled by Global Agency founder and CEO, Izzet Pinto, and will continue to build its catalogue of light entertainment formats and dramas.
Pinto said: ‘World Wide Entertainment is a long-running success story, and I'm delighted to welcome it into the Global Agency family. Buyers from every country already come to us for the world's hottest formats and most compelling drama series, and now we can offer them some of best finished content as well. Our aim is to make World Wide Entertainment the industry's leading distributor of factual entertainment’.
World Wide Entertainment has been in this business for more than 15 years, and has sold thousands of hours of programming to its network of clients. Under Global Agency's ownership, the brand will focus on creating a new catalogue, acquiring the latest programming from some of the world's biggest producers of factual entertainment, reality, documentaries and lifestyle content.
Bill Farrow, founder of World Wide Entertainment, added: ‘Izzet Pinto saw great value in the brand and agreed to acquire the brand for his new formation. I know that the brand is in good hands. We wish him well in his endeavour. By September 15th, our company will be trading as normal under the new name of Switch International’.