Deutsche Welle, multi-platform and ‘Glocal’

Petra Schneider, head of international distribution at Deutsche Welle (Germany) completed: ‘We have a new CEO, Peter Limbourg, who brings a new way of thinking into our organization. He is a journalist by heart and has a lot of experience in the media industry’.

Limbourg, who will set out a new strategic plan for the company from 2014 to 2017, was the SVP of News and Political Information at ProSiebenSat.1 TV (Germany) until September 30. In the past few weeks, he has already held a series of talks with different editorial teams and departments at DW. 

‘The strategy for the next year will be to provide products not only for the TV market, but for every available platform. We want new programming options that motivate multi-platform development and synergies’.

‘We also plan to enrich our local approaches in every region: Think global, act local. Glocal. From Asia to Latin America, we have benefited from years of interacting with the local players and we want to expand this even further with new formats and co-productions. The market requires this to keep growing’.

The company arrived to last MIPCOM edition to introduce three new documentaries: Tricks of the Trade (7x’30), an in-depth look at why and what we buy; Life’s a Beach (7x’30), a series that lets viewers experience classic seaside towns, first-hand; and Let’s Go Wild (7x’30), extraordinary images of animals and their natural habitats from rainforests, savannas and mountains to the depths of the oceans.