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Nordic World: strong bet on Asia
NordicWorld (Norway) is the program-sales alliance established by the Nordic region’s key broadcasters. Ann Christin Siljan, director of Sales & Acquisition, promotes at ATF some of the top formats of its catalogue, and is also participating at a conference during MIPAcademy on Friday, Dec. 6th at 5.15pm.The executive is pushing Monster Formats’ The Ultimate Entertainer (11x’59), a live big shiny floor weekend primetime format which second season is on Norways’s NRK1 betting Strictly Come Dancing (TV2) pulling in a 42.9% share. It was recently sold to Armenian and Georgian pubcasters, following its debut on Russia’s Channel One; it was also licensed to HTV Vietnam and is in negotiations with a Chinese broadcaster. All the deals were brokered by Endemol, which has optioned the worldwide rights of this format in 2012.
Jan Salling, COO and director of sales, Nordic World: ‘The Ultimate Entertainer has it all, from top talent through great, sing-along music to white-knuckle tension. It confirms what Monster, Endemol and us have known since from the start: it has the potential to be the ultimate global format’.
Other title highlighted by the company for the Asian audiences is Get the picture, a format that brings together a potent mix of emotions in the reunion of long lost friends, all featured in an old photo taken to make a special moment or iconic event in their past.
In the ‘90s it became a worldwide phenomenon simply by turning off the lights. Now, after more than 400 shows in over 25 countries, In The Dark is back: a proven format that features three couples competing in crazy challenges in absolute pitch darkness.