English
Secuoya launches The Shower at MIPTV
Secuoya Content Distribution (Spain) presents at MIPTV a new format slate, along with a larger catalogue for distribution and a clearly defined goal: to show that 2014 is the year that the internationalization of our business model sees the light.Among some of the novelties is the musical talent show that will be filled with humor: The Shower, which is a complete turnaround of the more traditional programs of this genre, thanks to its unique staging in which the less fortunate contestants will end up under the shower.
Contestants participating have to sing a song while standing under a shower placed in the middle of the stage. The jury’s verdict reside with the audience, who will use an app in order to decide whether the singer deserves to leave the shower and complete their performance on stage as real artists, or whether they are doomed to being “shower singers”.
Secuoya is also offering successful shows from last season, such as Vive Cantando, a musical show that has become a benchmark in terms of production and a hit with viewers in Spain, and Wicked Chef, Miss President, Carmen the Captain, A Journey to the Past and Ainus, paths to the memory, which make up a catalogue of over 400 titles and approximately 3000 hours of ready-to-use footage.
In addition to working on the distribution of the group’s audiovisual catalogue, Secuoya makes the most of its presence at MIPTV in order to strengthen its international position and continue building alliances for its international network of contents production.