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Red Arrow: Axel Boehm, new SVP Sales Europe
Red Arrow International announced the appointment of Axel Bohm to the position of SVP Sales, Europe, where he will report to Red Arrow International co-MDs, Irina Ignatiew and Henrik Pabst.At his new position, Boehm will be responsible for the distribution of Red Arrow International´s entire catalog across all European territories.
‘Centralizing all European sales will drive organizational and strategic clarity throughout our group. Boehm has been a key player in the company from the start. He is an outstanding executive with a proven sales record across all genres’, said Ignatiew and Pabst.
Having joined the company in March 2005, Boehm rose to the level of SVP Sales CEE, Spain, Italy and Global Fiction Acquisitions. During his tenure, he has successfully expanded Red Arrow International´s scripted catalogue and established partnerships with producers from all over the world. Boehm holds a Master´s Degree in Business Administration from the LMU Munich and the Università degli Studi di Firenze.