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RostGroup: The 7th Sense digital platform

11-06-2014
Ukrainian developer and producer RostGroup continues to promote in the international market the first TV format based on an original digital platform: The 7th Sense, launched last MIPTV.

Olena Sibiriakova, managing partner, explained: ‘While developing our new show, we have done the key focus on its interactivity and innovative possibilities for the audience that allows them playing together with the players in the studio’.

‘TV audience can also influence the results of an interactive game show in the studio: the intuitive choice was placed as the key drama of The 7th Sense game show. This distinguishes the format from the traditional quiz and talent shows’, remarks the executive, who highlights that the company will continue to search new ideas for the digital platform-oriented formats for the audience of 22+ and more. 

Due to Since TV technology, about 1,000 PR representatives worldwide could remotely participate during The 5th World Communication Forum in Davos (Switzerland). RostGroup acted as a technical partner and presented its technology of interactive communication to the speakers, participants of the global event as well as their remote viewers in the real time mode.

It is an innovative cross media platform, which integrates Internet into television and new media with wide operativeness. At the Davos Awards ceremony Sibiriakova awarded a prize on “The Media of the Future” category to the PR expert Maxim Bekhar for his Nominate.com project.

RostGroup is currently working on the development of a new version that includes ability for simple integration with digital resources, multilingual and live analysis systems. This new version also easily integrates with the other systems through Ajax/Json, API, SSE, websockets, webRTC, iframes, multilingual.

Technical feature of the original digital platform is a combination of a live broadcasting with the new possibilities of managing the screens of the game participants mobile devices (PC, IPad, IPhone) in the remote locations and gathering instant feedbacks from unlimited number of TV viewers in a real time mode.

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