Contenido
MediaCorp appoints Karen Yew as Head of Brand and Communications
MediaCorp announced the appointment of Karen Yew as Head, Brand and Communications, responsible for brand management, all communications including media relations, internal communications and government relations, as well as corporate social responsibility reporting to Shaun Seow, CEO.‘Karen is rejoining MediaCorp at an exciting time, as we transform the organization and connect with greater relevance with our audiences across diverse platforms. Karen is an addition to the management team that we are strengthening to take the company into the future, combining outstanding talent from within and outside the organization’, commented Seow.
Yew started her career in MediaCorp, then Singapore Broadcasting Corporation (SBC), as a producer, after studying on an SBC scholarship. Between 1993 and 2000, she took up various news and current affairs assignments and was part of Channel NewsAsia’s pioneering team. Prior to this, she was with NTUC Income, where, during a two-and-a-half year tenure, she was responsible for managing its reputation in line with its corporate character and values.
She also spent 12 years as a communicator in IBM, where she last held the position of Head, Brand and Communications, IBM ASEAN. In that role she was responsible for protecting and enhancing the global company’s brand within the Asean region.