MX Player, a 360-degree focus on entertainment

MX Player is the only entertainment platform that has a 360-degree focus on the entertainment needs of the discerning viewer – be it local video, streaming video, music or now gaming. It hosts over 200,000 hours of premium content across formats like movies, web series, TV shows, music videos and news amongst others.

It is also betting big on international content to offer viewers a varied palette of entertainment choices that include – American, British, Spanish and Latin American, Turkish and Korean shows, all available to binge watch for free to the audience in their language. The objective in the coming year is to further solidify the content offering across content types and genres with exclusive shows, from the Indian landscape and different territories across the world. Additionally, MX Player is also foraying into eSports & gaming.

Mansi Shrivastav, SVP, Global Acquisitions and Alliances, comments to Prensario: ‘Strengthening our footprint in the market by diversifying our content offering across regional languages to penetrate Tier I & Tier II towns is key to our category expansion & growth. While we offer the largest collections of web shows in the country today & they are key to forming the identity of MX Player, the thousands of hours of movies & tv shows contribute to long tail consumption of the platform. While we cater to the heartland of India, the maximum eyeballs come in from Punjab, Tamil Nadu and Uttar Pradesh’.

She continues: ‘We also have an acute focus on bringing international content to India & have partnered with Hollywood studios like Paramount, Sony, Fremantle, Sonar, Latin American providers such us Televisa, Turkish like Eccho Rights, Calinos, Intermedya, Kanal D, Madd and ATV as well as Pakistani content with partnerships with Hum TV and ARY Digital’.

Internationalization is a fundamental strategy. Mansi concludes: ‘After the successful India launch, the idea is to use the same playbook and our winning mantra to light up our service in other countries. Currently we are live in USA, Canada, UK, Australia, New Zealand, Nepal and Bangladesh. The next few months would see us go live in Sri Lanka, Myanmar, Indonesia, UAE, Saudi Arabia to name a few. The idea is to create robust content offerings catering to the locals in each country. 90% of the consumption happens on mobile & for most of our viewers, mobile is the first screen or touch point for entertainment’.