IN10 Media Network will launch Hindi GEC Ishara

With shows from production houses like Hats Off Productions, Peninsula Pictures, Juggernaut Productions, Keylight Productions, among other in various phases of development, the brand new Hindi General Entertainment Channel Ishara will meet Indian audience on March 1, through different leading DTH services. 

Aditya Pittie, MD, IN10 Media Network, commented: 'As part of our mission to provide superior content across genres and platforms, we are extremely pleased with the addition of Ishara to our bouquet of network assets. The GEC genre is the largest genre in the broadcast ecosystem, and we look forward to gaining market share in this space. Ishara’s content aims to symbolise the inherent ability of Indians to celebrate life through all its ups and downs'.

The five original shows to debut at the launch of the channel, helmed by path-breaking content creators, feature some of the most recognisable faces on Indian television. The channel’s launch proposition offers a myriad range of genres that includes a mythological masterpiece Paapnaashini Ganga; crime-thriller Faraar Kab Tak; and three fiction shows Agni-Vayu, Humkadam and Janani.