NENT Group: Viaplay arrives to Poland, plans strong expansion in 15 countries by 2023

Viaplay will be available in Poland through direct subscriptions and third-party partnerships. The service is supported by a wide range of devices and platforms, including smart TVs from Samsung, LG, Panasonic, Sony, Philips and TCL; iOS and Android smartphones and tablets; Chromecast and Apple TV; PlayStation 4 and 5, and Xbox One; and PC and Mac. Today, 25% of Poland's 13.8 million households have a streaming subscription, with an average of 1.5 subscriptions per streaming household, and both numbers are expected to increase significantly as the market matures over the coming years.

Viaplay will launch in Poland at PLN 34 per month with an attractive promotion. Following its roll-out in Poland, Viaplay will be available in 9 European countries, with the US to follow in late 2021, the Netherlands in Q1 2022 and four more markets by the end of 2023. All international films and series on Viaplay, along with the majority of Viaplay Originals, will have Polish subtitles or voiceovers, and all kids content will have Polish dubbing. Major sports events will be shown with Polish commentators and studio programming from Viaplay’s sports studio in Warsaw.

The service offering in Poland (www.viaplay.pl) spans four categories: premium live sports, Viaplay Originals, international films and series, and kids content. On the first one, the Bundesliga football featuring Bayern Munich’s Polish superstar Robert Lewandowski (rights to 2029); UEFA Europa League and UEFA Europa Conference League football; Europe’s leading women’s football leagues; FIFA World Cup 2022 African Qualifiers; FIFA Women’s World Cup 2023; Copa América 2024; W Series, Nürburgring 24 Hours and Ferrari Challenge motorsport; US Open golf; Bundesliga handball; FIBA EuroLeague Women basketball; and snooker, pool and PDC darts; with Formula 1 to come from 2023. NENT Group has recently appointed the leading sports journalist Paweł Wilkowicz as its head of sports in Poland.

On the second one, more than 70 original productions, including Love Me, Max Anger, Wisting, Those Who Kill, Honour and Box 21. In September, Viaplay will revive the popular gameshow Fort Boyard in Poland, hosted by local stars Ela Romanowska, Mariusz Kałamaga and Tamara Gonzalez Perea, and will invest in Polish original scripted series. On the third, high-profile content from Hollywood studios such as NBCUniversal, Sony, MGM and ViacomCBS, including hit series such as New Amsterdam, Chicago, The Good Doctor, S.W.A.T., Hawaii Five-0 and The Handmaid’s Tale, and blockbuster film franchises such as Spider-Man, Men in Black, Mission: Impossible, Bourne, Bridget Jones’and Indiana Jones. Last but not least, world-famous series for younger viewers such as Paw Patrol, Peppa Pig and SpongeBob SquarePants.

Anders Jensen, NENT Group President and CEO: 'Viaplay will offer Polish viewers something unique. Our combination of the best live sports, top-class Viaplay Originals, international films and series, and kids content is like nothing else on the market – and this is just the start. We will continuously invest in content and we are particularly excited to work with new and established local talents to create Polish Viaplay Originals. We are coming to Poland for the long term and to be a leader in every sense, and we look forward to sharing our stories, being part of great Polish sporting moments, and getting to know audiences and partners across the whole country'.