MIPTV 2023, wrap up: it is up to you

Lucy Smith, head of entertainment and TV division, said at the ‘Wrap up conference’ that the market grew 22% vs. last year, confirming 5650 participants from 86 countries. From them, 5510 delegates came in person -1000 more vs 2022 – and 120 joined the market through the MIPTV online platform. A main success was the ‘FAST & Global Summit’ held on Wednesday, which empowered the exploding AVOD/FAST channels sector.

‘MIPTV is the biggest global content market after Mipcom’, Smith said. ‘With the newly reformatted exhibition layout (continuing the 2022 change) and the push of FAST fever, MIPdoc (the heart of MIPTV, ‘the unscripted week’) MIPdramas and MIPformats, we think we have found the right format and scale for the event, and it is working. At this time of alliances and collaborations, it is important to have the industry from all the regions present in one place’.

What have participants said? As we’ve been telling the whole week, the opinions have been really mixed. There many people responding that it has been a good market, with both quality and volume of meetings. For them it is important to have a market as MIPTV in spring, and being positive and realistic, even some expectations have been surpassed.

The negative executives on the other hand, said that there were much less participants in the market, that many big companies stopped coming and the calendar has now many event options focused on docs, series, etc., which are more cost/effective.

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