Adspective and Redge Technologies partner to deliver AI-driven virtual product placement and video commerce for OTT

Redge Technologies, a leader in video delivery and OTT platforms (part of the Iliad Group), and Adspective, an AI-driven virtual product placement and video commerce provider, announced a strategic technology-business partnership with the outcome presented at IBC 2025.

Under the collaboration, Redge Technologies is integrating Adspective’s AI infrastructure into its flagship OTT platform, Redge Media, enabling advanced virtual product placement and shoppable video commerce features for media companies and telecom operators.

The integration will enhance monetization and personalization opportunities for Redge’s clients by embedding contextually relevant brand content directly into video streams. The joint solution was showcased at IBC 2025 exhibition in Amsterdam, where both companies presented how AI-driven in-content ads can unlock new revenue streams without disrupting the viewer experience.

Benefits for Broadcasters, Streamers, and Telecom Operators
The joint solution offers media providers a range of advantages: it creates new revenue streams by introducing in-content advertising inventory that blends naturally into programs without adding traditional commercial breaks; it enables AI-driven personalization so that product placements and on-screen offers are contextually relevant to each viewer segment, boosting engagement without interruption; it delivers real-time analytics that provide immediate feedback on viewer interactions with virtual ads and shoppable content, allowing campaigns to be optimized dynamically; and it integrates as a turnkey module within Redge Media, ensuring rapid deployment without major workflow changes.

'At Redge Technologies, we are committed to continuously expanding our OTT platform’s capabilities to help clients maximize audience engagement and revenue," said Przemysław Frasunek, CEO and Co-Founder of Redge Technologies. 'By partnering with Adspective, we are adding an innovative monetization layer that allows non-intrusive virtual product placements and interactive commerce directly within content. This means our telecom and media customers can unlock new revenue streams while delivering a more personalized viewing experience'.

'We are thrilled to join forces with Redge Technologies to bring our AI-powered product placement solution to a wider network of broadcasters and operators',  said Rafał Radawiec, CEO of Adspective. 'Combining Adspective’s technology with Redge’s platform will accelerate the adoption of non-intrusive, personalized advertising across the industry. Together, we’re shaping a future where content monetization enhances storytelling rather than interrupts it'.

This partnership follows Adspective’s recent collaboration with FC Barcelona Innovation Hub to pioneer Virtual Product Placement in sports content, along with its expansion in the Middle East through the CoProduction Salon initiative. These milestones reflect Adspective’s accelerating global footprint and the growing demand for AI-driven advertising solutions. Redge Technologies, meanwhile, continues to expand its partner ecosystem, positioning Redge Media as a comprehensive OTT platform enhanced by best-in-class innovations for monetization and user experience.

LC