English
CJ ENM’s Delightfully Deceitful launching simultaneously in Korea and Japan
Leading entertainment company CJ ENM announced that its upcoming drama Delightfully Deceitful will be released in Japan simultaneously as Korea from May 29th. The drama will be available in Japan exclusively on U-NEXT immediately after it airs on the CJ ENM-owned No.1 K-content channel tvN and the CJ ENM-launched OTT TVING.Produced by CJ ENM’s production powerhouse Studio Dragon, Delightfully Deceitful is about a story that brings two extraordinary individuals, who exist on opposite ends of the emotion spectrum, together while embarking on a thrilling scheme for revenge.
Chun Woo-hee stars as Lee Ro-eum, a born genius blessed with outstanding memorization skills. Falsely accused of a murder, she becomes an apathetic fraud with the goal of revenge. Kim Dong-wook takes on the role of Han Moo-young, a seemingly indifferent lawyer, but is hyper-empathetic inside that he helps Ro-eum who weaves her intricate web of deceit.
U-NEXT CEO, Tenshin Tsutsumi expressed his excitement at Delightfully Deceitful sharing that ‘Boasting a massive lineup of Korean dramas, U-NEXT has many K-drama fans eagerly awaiting our latest releases. U-NEXT is proud to become the home of the highly anticipated new show Delightfully Deceitful, which viewers will be able to enjoy at the same time as it airs in Korea. We're thrilled to bring you the latest Korean dramas as soon as possible so you can join in on the excitement with other fans!’.
Sebastian Kim, Director of CJ ENM International Content Sales and Acquisitions, expressed thoughts on the significance of Japanese fans in K-content trends, stating ‘With a great partnership with U-NEXT, CJ ENM is launching more simultaneous content in Japan, including Delightfully Deceitful. We hope to distribute many of our well-made upcoming titles to be serviced at the same time as Korea’.
The director of Delightfully Deceitful, Jamie K Lee of Studio Dragon, said that Delightfully Deceitful is the epitome of the 'hybrid genre,' which is commonly used nowadays, offering a rich and enjoyable experience through its various genres. She generated anticipations for the drama by adding, ‘The narrative between the characters is deeply poignant and dramatic, but the process of its reveal also appears as a cynical black comedy, and as the protagonists run towards their goal of revenge, it gives the impression of a gripping thriller where one cannot let go of the tension’.
Meanwhile, CJ ENM’s hit dramas The Heavenly Idol, Love in Contract, Sh**ting Star and many more are also available to Japanese audiences through U-NEXT.
LC