COL Group debuts in Thailand as FlareFlow launches on AIS PLAY

IS Thailand and global microdrama  powerhouse COL Group today announced the launch of COL’s flagship vertical entertainment  platform, FlareFlow, will launch on AIS PLAY in Thailand on 2 November 2026, bringing Thai  audiences a diverse slate of premium mobile-first entertainment from around the world.
 
Available for THB 39 per month, the FlareFlow subscription has been priced to make premium  vertical entertainment accessible to a broad local audience. AIS PLAY customers will gain access  to a dedicated FlareFlow-branded destination featuring curated English, Chinese and Korean  titles, all localised with Thai subtitles. 

The offering will span romance, drama, fantasy and reality entertainment, alongside selected  LGBTQ+ titles, giving audiences access to a diverse mix of premium stories from around the  world, created for mobile viewing. 

Showcasing the breadth of FlareFlow’s global catalogue, the launch slate will feature the English language title From Janitor to Mrs Billionaire, Chinese-language title Rise of Aurora’s Fallen  General and Korean Boys’ Love series My Team Leader Is Working Late Again. The slate will  also include the vertical reality competition franchise SupermodelMe: Make It Or Break It,  hosted by Thai television personality, actress and model Cindy Bishop.

FlareFlow is backed by COL Group’s extensive global content library and deep experience in  vertical entertainment. As one of the pioneers of the microdrama industry in both China and the  United States, COL Group has helped shape the category’s development, production and global  expansion. This foundation supports FlareFlow’s growing catalogue of more than 5,000 series  spanning multiple languages, genres and formats. 

The partnership marks FlareFlow’s official entry into Thailand through one of the country’s leading  digital entertainment platforms. It also strengthens AIS PLAY’s offering with a distinctive new  category of premium, mobile-first entertainment created for the way audiences increasingly  discover and watch stories. 

The partnership was secured by ROCK Networks, FlareFlow’s exclusive telco and OTT  integration partner across Asia. ROCK led the commercial negotiations with AIS and will manage  the partnership on FlareFlow’s behalf, from integration and launch through to joint marketing. 

The launch supports FlareFlow’s Vertical 2.0 strategy, which aims to take vertical entertainment  beyond conventional microdramas through stronger productions, greater genre diversity and an  expanding mix of formats, including drama, reality entertainment, documentary and other mobile first storytelling experiences. 

'Thailand is one of Southeast Asia’s most creative, connected and culturally influential  entertainment markets', said Timothy Oh, General Manager of COL Group International and  Chief Marketing Officer of FlareFlow. 

'Our launch with AIS PLAY is about making premium vertical entertainment accessible to more  Thai audiences. At THB 39 per month, viewers will be able to discover thousands of mobile-first  stories backed by the scale, content library and industry experience of COL Group'. 

'It is also an opportunity to introduce Thai audiences to a broader range of stories, genres and  creative perspectives from around the world, while building a foundation for future collaboration  with Thailand’s creators, producers and entertainment industry'.

AIS and FlareFlow intend for the partnership to grow beyond content distribution. Both companies  will explore future opportunities spanning Thai content development, creator collaboration,  localisation and new mobile-first entertainment experiences for audiences in Thailand and across  Southeast Asia. 

'AIS PLAY is the right home for FlareFlow’s launch in Thailand', said Beatrice Lee, CEO of  ROCK Networks. 'Our role is to match world-class content with the region’s leading telcos and  platforms, and this partnership brings a global microdrama leader to one of Thailand’s largest  customer bases. Thailand is the first of several markets where we’ll be bringing FlareFlow to telco  and OTT partners across Asia'.

FlareFlow serves more than 50 million registered users across over 200 countries and  territories. By combining AIS Thailand’s reach and local market strength with COL Group’s  extensive content library and FlareFlow’s vertical entertainment expertise, the partnership creates  a new and accessible destination for mobile-first storytelling in Thailand. 

 

 

LC