Calinos, the pioneer of the Turkish boom from inside

Tatli tells the story: ‘We’ve started to distribute Turkish series 15 years ago, in 2001. We’ve been six years alone in the market, selling mainly to the Balkan countries. About 2006, slowly, other Turkish distributors began to follow our steps, and since 2009 the big trend took place. Now, Turkish series are gaining markets everywhere’. 

‘Today it is difficult to find a difference among the offering of the main Turkish distributors, all of them provide high-end fictions, with important production costs and emotional plots. Usually the difference is not the quality of product, it is the volume of distributed titles and the marketing they develop’.

‘We’ve distributed Turkish TV series in more than 40 countries of the world. But for us it is not so important in how many territories one product has been sold. We have examples as Wild Heard, one of our first tittles, which in Kazakhstan was emitted 10 times, due to its success. It is a very good way of making satisfied broadcasters’.

‘How can we explain the Turkish boom? Our TV series handle universal themes, as family, love, revenge, tradition or age conflicts, but many of these together and from inside. We highly target visceral emotions. For instance, we can provide a big conflict into the family, between a son and his father, or between lovers. And Turkish series involve all kinds of people, not only the rich ones’.

‘The main challenge is to keep this so big move on time. Many distributors are adding entertainment formats, we prefer to continue our focus on fictions. Good stories and emotions will be always demanded from the audiences’.