Fred Rogers Productions and 9 Story Brands renew global licensing partnership for Daniel Tiger’s Neighborhood

9 Story Brands and Fred Rogers Productions  announced the renewal of their long-standing global licensing and merchandising partnership for Daniel Tiger’s Neighborhood, extending 9 Story Brands role as the property’s exclusive worldwide licensing and merchandising agent for an additional seven years.

The renewed agreement reflects the continued growth and enduring appeal of one of preschool’s most beloved brands and one of PBS KIDS’ most watched shows, now in its eighth season. For more than a decade, 9 Story Brands has built a successful consumer products program for Daniel Tiger’s Neighborhood,spanning more than 60 licensees with over 75 new SKUs expected to launch by the end of 2026. The brand continues to expand across apparel, home, craft & activity, health & beauty, and location-based entertainment, anchored by a longstanding toy partnership with JAKKS Pacific and a publishing program with Simon & Schuster that has released more than 190 titles to date.

'Daniel Tiger’s Neighborhood has become a trusted companion for families around the world, and its themes of empathy, emotional intelligence, and everyday problem-solving continue to resonate with preschoolers and their families', said Kristin Lecour, Vice President, Consumer Products, 9 Story Brands. 'We are incredibly proud of the licensing program we’ve built together with Fred Rogers Productions and are excited to continue expanding the brand into new categories, retail channels, and territories while remaining true to the values that have made Daniel Tiger such an enduring success'.

'9 Story Brands has been an exceptional partner, bringing thoughtful strategy, creativity and a deep understanding of the Daniel Tiger’s Neighborhood brand to every aspect of our licensing business', said Katie Huber, Vice President of Licensing, Fred Rogers Productions. 'Together, we’ve built a consumer products program that authentically reflects the educational mission and heart of the series while creating meaningful ways for families to engage with Daniel Tiger every day. We’re thrilled to continue this partnership and build on that momentum in the years ahead'.

Inspired by the groundbreaking legacy of Mister Rogers’ Neighborhood, for nearly 15 years Daniel Tiger and his friends have guided preschoolers through milestone first experiences with engaging songs, heartfelt storytelling, and practical life lessons while building social-emotional skills. Daniel Tiger’s Neighborhood is produced by Fred Rogers Productions and 9 Story Media Group, and animated by Brown Bag Films, with 9 Story managing worldwide licensing and distribution rights.

LC