From Producer to Platform: How Insight TV is Expanding Global Reach for Content Creators

As Insight TV approaches its tenth anniversary, the UHD content company is doubling down on its unique position in the industry: operating both as a premium content distributor and as a growing global channel group.

Over the past year, Insight TV has strategically evolved its catalogue and channel lineup to reflect shifting market demand, pivoting away from lifestyle-led formats toward high-impact factual, travel & food, adventure/outdoors, wildlife, auto, and sports programming. Beyond the genres, Insight TV has the ability to offer third-party producers a full-spectrum path to market, distribution deals, platform placements, and FAST channel exposure in one go.

 Sam Thompson, Global VP of Content Distribution, Insight TV. ​ 'In many cases, we’re not just the distributor, we’re also the broadcaster, and that makes us an incredibly effective partner for producers who want global reach, placement on our channels, and a team that can find premium deals in a global marketplace'.

 A recent example is Dictators’ Hideouts, produced by Inbornmedia, which was picked up by Insight TV’s INWONDER channel in the USA and Canada, in addition to international distribution. As producer Maciej Pawelczyk noted on LinkedIn, 'Insight TV is not just our distributor, they’re also a channel group. It’s a one-stop shop in some respects, and it works well for us… and for Dictators’ Hideouts'

This hybrid model continues to deliver strong results. Returning to Insight’s content offering this summer is Maximum Foodie (10×30’, SD Media), now in its sixth season. The long-running series, hosted by Sashi De, is a celebration of culinary culture across Asia and the Indian Ocean—shot on location in Thailand, Indonesia, Sri Lanka, the Maldives, and beyond. Its return is not only a testament to audience appetite for immersive food travel storytelling, but to the strength of Insight’s ongoing creative partnership with SD Media.

Also new to the catalogue is Bucket the Lion Cub (1×45’, Painted Dog TV), a powerful wildlife documentary filmed in South Africa’s Rietspruit Game Reserve. The film follows the true story of a lion cub adopted by three male lions after being separated from her mother, with wildlife filmmaker Brent Leo-Smith documenting the emotional rescue mission that follows. The film has joined the lineup for Insight TV’s INWILD channel and global distribution offering. 

With a presence across 50+ platforms and 400M+ households, Insight TV continues to build a catalogue of globally resonant factual programming, while expanding its FAST channels.

As the line between distributor, channel operator, and commissioning partner continues to blur, Insight TV is offering something refreshingly simple: a team that understands the value of premium storytelling and knows how to get it seen.