GMA Gala 2025 shines beyond the spotlight

The 2025 GMA Gala, marking GMA Network’s 75th Anniversary and Sparkle GMA Artist Center’s 30th Anniversary, proved that glamour and purpose can go hand in hand. The star-studded celebration was recognized at the TikTok Live Awards 2025 with the Digital Spotlight Award, after generating an impressive 1 billion online views and massive global engagement.

Designed to honor creators and talents making a meaningful impact on TikTok, the TikTok Live Awards highlighted Sparkle’s ability to combine creativity, authenticity, and star power. The GMA Gala became a digital phenomenon, captivating audiences worldwide while championing a cause beyond entertainment.

The award was received by Roche Tuazon-Chavez, Senior Manager and Head of Sparkle’s PR, Events, and Digital, together with Caiel Pajarillo, Sparkle PR Manager. “This award belongs to our artists, fans, creators, and partners who continue to support and inspire us,” said Tuazon-Chavez, underscoring the collaborative spirit behind the achievement.

Attended by leading personalities and PR practitioners shaping today’s digital landscape, the Gala also strengthened Sparkle’s relationships with clients and partners, paving the way for future large-scale collaborations.

Most importantly, the night delivered tangible impact: the event successfully raised 2.5 million for the GMA Kapuso Foundation, reinforcing its commitment to social good.

As Sparkle moves forward, audiences can expect more innovative projects and collaborations—continuing to spread creativity, kindness, and purpose across digital platforms.