Infty Art secures deal with MBC GROUP for animated TV hit The Fixies

UAE co-production and distribution company Infty Art has secured a deal in the Middle East and North Africa (MENA) region with MBC GROUP for the animated series The Fixies.

MBC GROUP, the largest and leading media organisation in the MENA, has picked up exclusive TV and SVOD rights in the Arabic language and will start the broadcast on its children’s free-to-air TV channel, MBC3 this December.

In addition to traditional television broadcasting, the content will be available on Shahid, the world’s leading Arabic streaming platform by MBC GROUP, from 29 November 2023.

Ashraf Younis, Director of MBC3, commented: “We are delighted to introduce a localised version of The Fixies’to our platforms, further enriching our Arabic content offering for our young and family-focused audiences. This acquisition with Infty Art aligns with our vision to cultivate friendship, introduce social values, and entertainment that transcends borders. We look forward to bringing the charm of The Fixies to an even wider audience.”

“We’re delighted that audiences in the Middle East and North Africa will have a chance to watch new seasons of The Fixies at the end of this year. The deal is also strategically important for the brand’s further development on the territory,” added Ilya Popov, Infty Art CEO.

An instant TV hit since its premiere in 2010 The Fixies has grown year after year as an international hit sold into over 150+ countries. The edutainment brand for boys and girls 4-8 boasts 5 seasons of series, 2 feature films, a robust licensing and publishing program, live stage shows and more.

The Fixies follows the misadventures of Tom Thomas and his friendship with Simka, Nolik and their Fixies classmates. Simka and Nolik are the children of the tiny Fixie family that secretly lives in his apartment fixing the multitude of machines and gadgets all around them. Luckily the Fixies have the knowledge, skills, and tools to figure out a problem and solve it in this funny and educational series about how things work.

Each episode is devoted to one of the gadgets, equipment, or phenomena. The series explains to children how the world around them is arranged. With the fixies, kids learn about things and how to use the complicated equipment carefully through play and entertainment.

Infty Art is a production, financing and distribution sales company developing a strong, dedicated animation slate. Current titles including The Fixies will be presented to the partners within upcoming Dubai International Content Market and Asia TV Forum & Market.