Kids & Teens

La Chouette Distribution secures first Chinese partnership for Azuro & the Dragon Squad

08-10-2024
La Chouette Compagnie is proud to announce the sale of its animated series Azuro & the Dragon Squad to Mango TV, the streaming platform owned by Hunan in China. This collaboration marks a major milestone for La Chouette Distribution, the newly launched international distribution arm of the company.

This sale to China is the first for La Chouette Distribution since it began its international ventures. ‘We are thrilled to enter the Chinese market with a series that embodies universal values of acceptance and cooperation’, said Adeline Tormo, Head of Sales. ‘This is a key step in our global growth strategy, and we look forward to seeing how Azuro and his friends are received by Chinese audiences’.

Azuro & the Dragon Squad is based on the children’s book series "AZURO," created by Jérémie Fleury, Olivier and Laurent Souillé, and published by Éditions Auzou. With over 400,000 copies sold in France, the series offers young viewers a gateway to the world of heroic fantasy. The story follows Azuro, a dragon rejected for his differences, who discovers that his uniqueness is a strength elsewhere. The series conveys a strong message of inclusion, dedicated to children with Williams syndrome. Alongside his dragon friends Oria and Vermilion, Azuro forms a rescue unit that helps the fantastical creatures of Krakenstone.

The series, commissioned by TF1, is distributed internationally by Newen Connect, apart from China and Canada—where it airs on Télé-Ǫuébec—territories managed directly by La Chouette Distribution.

La Chouette’s team will be present at Mipcom in Cannes, where they will unveil the first animated footage of their upcoming original production, Taki, set to air on France Télévisions in 2025

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