MBC and CJ ENM team up to bring K-content to MENA

The announcement was made earlier today at MIPCOM CANNES 2026, the 42nd International Co-Production and Entertainment Content Market.

The partnership builds on the existing relationship between CJ ENM and MBC GROUP and expands the collaboration across streaming and linear television, while creating further opportunities for long-term cooperation between the two groups.

At the center of the partnership is the launch of a dedicated TVING space on MBC SHAHID. The branded space will provide audiences across MENA with a curated destination for premium K-content from CJ ENM, TVING and leading South Korean production studios.

Audiences will gain access to a broad selection of Korean content, including TVING original productions. More than 13 new titles are scheduled for release during 2026, alongside more than 20 titles from CJ ENM’s existing content library, with the volume of available titles set to increase over the course of the partnership.

The lineup will include the recently premiered romantic comedy “My Bias, My Boss”, as well as titles including 'The Legend of Kitchen Soldier”, “Filing for Love”, “The Judge Returnsa' and “Our Universe”. Arabic dubbing and subtitles will be available for selected content, while all new titles will be available for simulcast on the MBC SHAHID app, allowing audiences across MENA to watch the latest Korean series alongside their release in Korea.

The agreement also extends the reach of K-content across MBC’s linear television channels. As part of the partnership, CJ ENM titles will also be introduced on MBC4 exclusively, for a specific period, with schedule to be announced in due course. This will further expand the reach of Korean content across MBC’s broadcast and streaming ecosystem.The partnership also lays the foundation for broader long-term collaboration between the two groups across media, entertainment and production.

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