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MIFA 2025: solutions for the financing crisis of animation
The main part of MIFA 2025 will be completed today, leaving for Friday just sole meetings and some networking activities. Yesterday big moment was the traditional France TV press conference, today it’s Canal+ time.We may make a wrap up in advance: though the animation industry is in one of our toughest moments ever, due to the financing crisis that affects most of the projects, there are many solutions, tools in process that are already beginning to show results. MIFA this has been a strong engine and showcase for them.
Veronique Encrenaz, director of MIFA, said exclusively to Prensario: ‘Last year edition I stressed the solidarity of the industry, to help each other and find solutions together. Now this year the sensation is much stronger, vs the general financing crisis. We’ve received +18000 people to ANNECY FESTIVAL, 6500 to MIFA, we keep growing every year. We’ve got 117 countries, from 103 last year, now from all the regions: more Africa especially, but also Australia & New Zealand, Bangladesh, Latin American countries, among others’.
‘The AI implementation is one of the solutions for financing problems, to save costs, automate processes, generate alternative niches. On Wednesday its central conference had full audience (for Prensario, about 700 people). Another way of financing solutions is IP management: to adapt your story to a game, to a book, a movie, live shows, etc. We provide events (CNC) and one to one meetings between IP owners and licensing and game companies to do networking and build relationships. For next year, what? More 360 developments, to address more technology, AI, real time, both for the business and education, as we receive 4500 students’.
At the France TV (main French pubcaster) press conference, president Delphine Ernotte-Cunci said that its company is a ‘Premium partner for global animation, not only France or Europe’. And sentenced: ‘These are very difficult financing times, but be sure that we will continue betting on the production of original animation. We look for options and different business models, but always on board’. Samuel Kaminka, president of AnimFrance, French producers of animation, resumed just to Prensario: ‘Our industry is fine, we are the third place in the world after US and Japan. The problem is that Youtube taking a good amount of advertising budget from broadcasters, which are our main investors’.
LC