MIP LONDON Unveils details of Creator Economy Programme for 2026 Edition

MIP LONDON announced details of an expanded Creator Economy programme for the forthcoming second edition of the international TV and streaming content market, taking place at The IET London and The Savoy from Sunday 22 to Tuesday 24 February 2026.

Set across Monday and Tuesday, the deepened Creator Economy focus at this year’s market features key players at the intersection of digital content, platforms and communities in a programme spanning analysis, commissioning and monetisation, with an increased emphasis on structured networking through matchmaking and expert-led roundtable events. 

Highlights include:

- Mainstage keynote, The Year of Change or Die, from Media cartographer and provocateur Evan Shapiro on Tuesday 24 February at 17.00-17.30 in the IET London’s Kelvin Theatre. Drawing on exclusive new proprietary data, Shapiro will use his ‘data filled crystal ball’ to show where the television business goes next. Earlier that day Shapiro will also stage a live recording of The Media Odyssey, the popular industry podcast co-hosted with Marion Ranchet (Streaming Made Easy) that examines the global media business across television, streaming and digital platforms.

- A deep dive into the central role of creators in driving audience growth, format development and monetisation with international platforms Snap Inc. (Julie Boegart, Head of Creator Partnerships, EMEA), Spotify (Saruul Krause-Jentsch, Head of Podcasts, Central Europe) and leading pan-European digital studio and talent agency We Are Era (Tobias Schiwek, CEO). The panel, curated in partnership with We Are Era, and titled Talent as the Shortcut: How Community-led IP Scales Across Platforms will be staged on Monday 23 February from 10.15-10.45 on the IET London’s Kelvin Theatre main stage.

- A further main stage panel on Tuesday 24 February at 16.00-16.45 detailing how premium digital content is commissioned and scaled by established media groups and creator-led studios, with contributors including Amie Parker-Williams, Director, Digital Commissioning & Production, MTV Entertainment Group International amongst others.

- A greater focus on structured networking running across the programme starting with a market-first Attention Economy Leadership Lunch & Mixer on Monday 23 February from 12.30-14.30 in The Savoy’s Lancaster Ballroom, staged in partnership with Tubefilter. The invitation only event will be opened with an exclusive presentation from Adam Cunningham, Chief Strategy Officer, Allied Global Marketing, titled The Attention Economy: The New Rules of Commissioning, Marketing and Monetisation. Cunningham leads global strategy at Allied Global Marketing, overseeing the company’s digital transformation and technology-led strategy work for major international media companies across film, television and streaming.

- An expert-led roundtable session, focused on building sustainable growth in Creator-led content and staged in partnership with We Are Era on Tuesday 24 February 14.30-15.30. Table leaders for the summit, also hosted in the Savoy’s Lancaster ballroom, include Bronagh Monahan, Co-Founder, MonRae Management; Helen O’Donnell, BBC Talentworks; Emi Geddes, Head of UK and Germany Acquisitions and Molly Lyy, Head of Creator Management, EMEA, Patreon; Sam Ewen, Head of Entertainment, After Party Studios; Björn Rohwer, Head of Data & AI, We Are Era; Kristina Petrova, VP Platform Operations and Digital Rights, We Are Era and Esmée Verbongt, New Kith by We Are Era

MIP LONDON is designed to unite digital creators, television producers, platforms, distributors, buyers and brands across all genres. The Creator Economy sessions form part of a wider conference programme also featuring documentary and factual, microdramas, podcasting, streaming and AI, under the theme Joining the Dots: Finding the Value.

The programme confirmations come as MIP LONDON passes 1000 delegates a month out from the market. These include more than 550 international buyers from Amazon Prime Video, AMC Networks, Apple TV+, BBC, Channel 4, Disney+, Globo, HBO Max, ITV, Little Dot Studios. MUBI, Netflix, Nine Entertainment, Paramount+, PBS, Pluto TV, Rakuten TV, Red Bull Media House, RTÉ, RTL, Samsung, SkyShowtime, Tubi, Viaplay and ZDF; with sectors including Telecoms (LG Uplus, Movistar Plus+, Orange, Vodafone), Manufacturing (Huawei, LG Electronics, TCL Falcon, VIDAA, Xiaomi TV+) and Publishing (Bloomsbury Publishing, Penguin Random House) also represented.

 

 

LC