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MIPLondon & London Screenings 2026: optimism, microdramas, hyper-distribution
MIPLondon 2026 finishes today with undoubtedly a good outcome, after two first days of qualified networking and positive sensations. Monday had very good buyer and producer traffic, even during the afternoon when The London Screenings has started, with NBCUniversal and BBC, among others. Today (Tuesday) there are already 15 companies with screenings and cocktails, headed by Paramount.Let’s see… but MIPLondon seems to find a value place for the content community joined in the city for the screenings. The big hit? Microdramas. The always hot issue? Entertainment format twists. A new concept? Hyper-distribution. The global climax among the two London events? Optimism, a better market seems to come.
Everybody speaks about vertical microdramas. Everyday there are news, but yesterday MIPLondon provided its main panel about (see the article attached). Prensario required quick answers to their gurus… what is the newest thing in microdramas? Timothy Oh, COL Group (China/Singapore): ‘To include main telcos in the business, more massiveness’. Alex Montalvo, Gemma Time, USA: ‘Genre expansion and Hollywood partnerships’. Maria Rua Agete, OMDIA: ‘Microdramas will be the hot topic next week at the Mobile World Congress in Barcelona. Many new companies, people will get on board’. At MIPLondon was present The Shenzhen Media Group, from China, promoting CSFF, The China International New Media Short Film Festival, this March 13-15th.
About format twists, yesterday took place ‘Formats ABC: acquisitions, buying, co-developments’, the main panel pushed by FRAPA, the international format association, with full attendance. Nick Smith, All3Media (UK): ‘Everything has changed at the formats market. Now the ideas can come from anywhere, smaller regions, digital, podcasts, etc. There are new referents as the Nordics for pods, Asia for digital environments. You must be open-mind and evolve’. Richard Ager, Fremantle: ‘The newest thing is optimism, after hard years, there are fresh airs in ideas, companies, regions. A good moment comes for innovation’. ‘Branded content, product placement, different funding ways from the beginning of the projects, are gaining more and more relevance’, added from the audience Philipp Schulze, Sichtfeld Media (Germany).
LC