English
Macias: customer centric approach
The Macias Group has been a leader of the dubbing industry for the past 52 years, with a mix of high quality and fair pricing as the best value for the final product. ‘The vast experience gathered by our group throughout the years is an assurance that our dubbing into LAS, BPO and ENG is a powerful weapon in the arsenal of any international distribution team’, said Mar Enriquez, Gina and Valeria Macias, from the executive board at the company, who remarked its recent alliances with companies such as ViacomCBS, Warner, Globo, Fremantle, HBO LA, Fox, Gaumont, NBCUniversal, and Mattel, and many more.Regarding the year, Enriquez-Macias highlighted that ‘it has been particularly challenging for our industry’:‘Many of our clients had to stop productions to promote healthy distance among actors and staff in order to reduce the risk of COVID. This ultimately caused a decrease in sales and demand for dubbing services. The pandemic changed how we’ve been able to operate as company for so many years. It made us rethink and innovate new methods of working which we have been carefully implementing with great success’.
‘Our business model needed to be flexible to deal with the pandemic. We all learned about resilience even more so in a nonstop working environment. Our company had to adapt to this difficult moment and face all the uncertainty around us. We prioritized the health and safety of our collaborators above everything else’, he added.
Recently, the company has focused on finishing all their TV and feature projects that were put on hold during the quarantine that was established in the US, Mexico and Brazil, and included feature projects for companies such as Antola, Beyond Entertainment, and Gaumont.‘Each of our clients along with their particular needs, are treated with a customer centric approach, giving them exactly what they are looking for. We strive to be the best partners in each of their projects’, completed the executive.