Media Group Ukraine launched new package of global TV networks

Up to that moment, there have only been single projects of some Ukrainian TV right holders for the Ukrainians who live outside Ukraine. It is the first time when such a qualitative content offer of a Ukrainian production is presented to the foreign television audience. The focus of these channels is TV series, films and movies, entertainment and informative shows, great humor for all the age groups.

 

The package meets the interests of the whole family: from 14 years olds to 50+. This is a full-fledged stand-alone entertainment TV product. These TV channels contain the best Ukrainian content created in recent years, as well as the premieres of the Ukrainian novelties. The broadcasts are in Ukrainian and Russian, round the clock, in HD format.

 

Oleksii Kurakin, business development director, says: ‘The package of the international TV channels from Media Group Ukraine is an answer to the interest on the part of foreign broadcasters towards the Ukrainian content. We were repeatedly asked to start broadcasting the channels of our group in different countries. And as a result, we have worked out a system solution, i.e. a package of TV channels for the whole family’.

 

The product is primarily oriented to the Ukrainian community, but the company is analysing the market, the demand and probably adapt the product to other audiences in the future. ‘At least, the titles can appear in English as well as in other languages in the near future. Our heading to the international markets is conditioned by business objectives: the Ukrainian content has the potential to earn money abroad, and this potential should be used’, he added.

 

Ukraine 1 and Ukraine 2 offer the television audience a total of 800 hours of content a year. These TV channels are distinguished by thematic differentiation, and they combine a broad spectrum of audience interests. The first one offer the series The Singer, The Jewelers Clan, Life Line, Lyalya and the scripted realities Real Mysticism and Agents of Justice, while the second one presents mainly TV programmes and shows like Ukraine Is on the Air, Star Track, Folk Star, Sincerely with Masha Yefrosinina, etc.

 

NLO TV 1 and NLO TV 2 have more than 400 hours of content per year, including the best jokes and entertainment programmes (How the Style Was Hardened, Supercops, Syshyshshow), and for shows (Sissies, Dolts, Euro Checkin), respectively.

 

Viktoria Korogod, director, Ukraine TV Channel: ‘Ukraine TV channel has a positive experience of selling the TV content abroad: almost all our own production series are sold to different countries and are viewed in Europe as well as in Asia. That is why we have decided to step to the other stage, i.e. to form the package of TV channels with international rights. The multiplicity of genres gives us the opportunity to count on the broadest range of spectators who will be able to access both our library products and premieres. We are also planning to supplement the content with the news programmes and live circuits’.

 

Ivan Bukreev, director, NLO TV Channel: ‘In the course of five years of the existence of our channel, we have gathered a large library which can be interesting for young audience and effectively complement our front runners. Especially if to take into account that NLO TV is increasing its own production rates: in 2017 we are planning to produce about 90 hours of film and serial production, and the next year not less than 100 hours. Overall, it is planned not less than 200 yours a year. So the premieres on our international channels will be quite frequent’.

 

Yet, Media Group Ukraine has not informed about the date of the broadcast start on the specific territories. The sales of the package of the four international TV channels starts in autumn and will be offered globally as one unit for any delivery technology by Digital Screens (Ukraine). 

 

‘Ukraine’ is among the leading national TV channels. According to the results of 2016, the channel possesses the first position in the total assessment of the national TV channels, with the proportion of 11.63%, with the evaluation of 2.05% for the audience over 18 years, selection (50,000+). NLO TV is the TV channel for youth, launched in February 2012. It is broadcasted via Т2 network, as well via the networks of cable service providers for digital and analogue TV. The target audience is 14-35.