Mipcom 2023: content effervescence

PRENSARIO could know that RX France would announce about 10.500 attending people, 4000 buyers. This is below from the 13000 attendees registered the last time before the pandemic, but it is 6% up vs. official last year figures. For PRENSARIO, we must not compare to before Covid, it was another market, and this year is clearly 10/15% up vs. Mipcom 2022. In the post pandemic world, everybody wants to be in content business.

Just yesterday, the first official day of Mipcom, PRENSARIO checked events from ITV, Fremantle, Treasure Box Japan, Paramount, Inter Medya, Global Agency, Cineflix, Fox EG, Eccho Rights, Movistar+, Red Arrow, ORF, apart from the RX’s Welcome Party. Today there are FRAPA, a Globo Screenings, Unifrance, Acun Medya, Mediapro, among others.

The Turkish distributors, mainly with dramas, continue on top exposure. If the market is not as before the pandemic, why are there so many events? ‘When most of the contents reach good production & script levels, marketing and relationships make a difference’, a high-end buyer said.

Trendy testimonials? Maxime Saada, executive director at Canal+ France, received the VARIETY VANGUARD award. He said: ‘A good part of our success is due to Netflix. We’ve developed 7-8 years of window actions together’. Gerhard Zeiler, president, international, WBD EMEA: ‘We have to: expand our catalogue; to integrate fast HBOMax with the linear channels; to make a difference in content vs. the Americas, with European productions as ’30 coins’ (Spain); to create a new culture for the unified company truly sustainable. On all of these, linear TV will continue healthier than ever’.

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