English
NATPE Budapest 2025: inspiration, emotions and formats that connect
The third day of NATPE Budapest 2025 starts with an intense agenda of conferences, keynotes, exclusive meetings and networking opportunities at the InterContinental and Dorothea Hotel in the heart of the Hungarian capital.In a context where CEE is gaining strength as a key region for the global content industry, the discussions and trends emerging in this market are increasingly relevant.
Yesterday, the event opened with a high-impact presentation by Andreas Briese, Managing Director of YouTube in Germany. Briese offered a concrete roadmap for creators and media companies in CEE, highlighting YouTube's “multi-formula, multi-device, multi-revenue stream” model.
He emphasized that the platform has distributed more than $70 billion to partners over the past three years and that long-form content (20+ minutes) already accounts for 50% of viewing time on connected TVs. He also emphasized the value of YouTube as a marketing channel, citing cases such as RTVE and Sky Italia.
Then it was the turn of Clare Thompson, Non-Executive Director of K7 Media, who shared a detailed analysis of the present and future of television formats. In her keynote “Global Format Report”, she revealed that entertainment dominates global launches with 56%, rising to 60% in the CEE region.
She highlighted the growth of quiz shows, the resurgence of dating shows and the expansion of mental formats such as "Focus" and "Yes! Yes! Media". She also highlighted the rise of childhood-inspired games and formats that combine visual simplicity with strong social dynamics.
LC