English
NHK-NEP focuses on quality content distribution and international Co-Pros at MIPCOM
NHK Enterprises (NEP), the international distribution arm of Japan’s public broadcaster, is reporting an active period following its presence at MIPCOM 2025 and is preparing for an upcoming programming showcase at ATF.The company’s strategy prioritizes distributing high-quality informative content from Japan to the international market. Hiroshi Suto, Senior Producer of International Market Strategy, affirmed the broadcaster’s core mission: «Nosotros al ser una emisora publica lo más importante es distribuir contenido de calidad informativo, desde Japón al mercado internacional».
He noted that while sales are important, «la prioridad es la calidad del conjunto» across the full catalog presented at MIPCOM and the upcoming ATF market.
NEP’s content strategy aims to bring Japanese idiosyncrasy to the world while evolving beyond purely domestic programming. The current catalog includes dramas such as Queen Of Mars and The Ghost Writers’s Wife. Suto also highlighted a strong line of «edutainment» content, where the goal is to develop additional actions, such as events, with partner channels.
LC