Nippon TV: two new formats and new drama series at MIPCOM 2016

Atsushi Hatayama, recently appointed President of International Business Development for the company, explained: ‘We are extremely proud to be the top-rated broadcast network in Japan for the past two consecutive years and this is thanks in part to our highly successful formats, which we are launching this MIPCOM. Both are currently on air’.

In addition, the executive is confident about the new drama series, Pretty Proofreader, and he considered it will ‘resonate well in all territories, as has as our incredibly successful Dragons’ Den (Shark Tank in USA), which is a phenomenal hit worldwide’. Dragons’ Den is currently available in 29 formats and airing in 184 countries across the globe, while the hit drama series The Last Cop is beginning its second season.

At MIPCOM, with Japan as the Country of Honour, the company releases Burning Questions!, the ultimate true or false quiz show where there’s no shortage of intriguing, bizarre, and sometimes risqué questions to pique your interest. It’s all about good fun and new discoveries for players and viewers alike in this one-hour studio game show where celebrity contestants battle it out to see who can rack up the highest number of points. The player who does so gets a shot at winning a fabulous prize.

At The Character, 2D characters are the ultimate manifestation of their creators’ dreams and imaginations. Nippon TV’s futuristic hit show gives anime-aficionado celebrities the opportunity to develop characters that will spread love and joy to the world for ages to come. Combining their fresh ideas and passion with cutting-edge Japanimation technology, these anime gurus bring to life two-dimensional characters that they nurture from concept to creation. With the ultimate goal of seeing their “babies” make a splash in the world stage, they oversee every detail of character design, character configuration, voice selection, theme music, dance choreography, music video production and 3D animation.
 
Lastly, the series Pretty Proofreader follows 28-year-old Etsuko, the ultimate fashionista. Her lifelong dream is to become an editor for a fashion magazine. After much searching, she finally secures an offer from a large publishing house, only to find out that she’s been assigned to the least glamorous department in the company—the proofreading department.