Russia Television and Radio: adapting to new models

‘Virtual events are the most effective form of global distribution process organization in nowadays reality. Companies worldwide are trying to adapt to this new model and Sovtelexport is no exception’, says Julia Matyash, director of Sovtelexport, and remarks: ‘Since the format is still developing, there are some deficiencies. Some platforms lack intuitive interface or there are problems with time zones correspondence, the process of match making needs some improvement. But there are definitely some advantages of virtual events – people can attend markets, saving company’s budget on business trips. They have a chance to really look into the content in a calm atmosphere as well as to take part in conference sessions, as while working on physical markets it is hard to make time for such activities’.

And she completes: ‘VS gives us a chance to present our series to many representatives of the Spanish speaking countries, one of the most strategically important for us. RTR has been cooperating with the largest TV companies and channels of the region including Canal 22 Mexico, SeñalColombia, Arte 1Brazil, TelevisiónNacional de Uruguay, Olympusat and we are looking forward to expanding and strengthening relationships with our long-standing partners and our positions at the market in the context of new reality.

Among the main titles that Sovtelexportis presenting in VS are the Zuleikha Opens Her Eyes, film version of the novel of the same name published in 34 countries, and bone-chilling thriller The Blood Widow, both based on real events, and depict unusual and strong female characters.