Smilehood looks to take Plim Plim to the next level

The successful series continues to conquer new territories worldwide, in addition to expanding its presence in Latin America, after reaching an all-time global audience record with more than 1 billion monthly views.

Plim Plim, which offers educational and entertaining content and encourages positive habits in preschool children, has its own Spanish-language cable TV channel, El Canal del Payaso Plim Plim, which is now broadcast in fifteen Latin American countries 24 hours a day, reaching 10 million homes.

Sergio Iribarne, production director at Smilehood, said: ‘We recently launched our own channel, available on Cable TV throughout Latin America, providing 24 hours of content. We have implemented a great strategy on music platforms such as Spotify and various music platforms that is showing very good results in multiple languages, including Spanish, English, Portuguese and now we are adding Italian, Indonesian and Russian. “Plim Plim” is considered a music artist. We also adapt our content to platforms such as TikTok to better fit their unique formats’.

Damián Soriano, content director at Smilehood, added: ‘The channel currently reaches 10 million cable subscribers, and all production is handled by “Plim Plim”. It is a premium service with no advertising. We are now looking at partnering with companies that share similar values to integrate their intellectual property and share screen space with us’.

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