English
TC Television Ecuador to broadcast again ABS-CBN' La Promesa
The successful 2015 remake of ABS-CBN's romantic drama series Pangako Sa 'Yo is captivating again the Ecuadorian audiences with a new broadcast on Free TV via TC Televisión. The previous emission, in April-August 2020, had helped the network to lead in the ratings in Guayaquil, a key region in the ratings game in the country. The deal was brokered by 7A Media' Cesar Diaz.This is the second time that the Spanish-dubbed series has earned a license for a run on TC Televisión, which began last March 2021. 'The network was very satisfied with the performance of both titles of this drama, we have viewers clamoring to see the episodes again on social media', commented Cesar Diaz, CEO of 7A Media, the exclusive LatAm distributor of the series for all television media and digital platforms.
The show was top-billed by the popular love team of Kathryn Bernardo and Daniel Padilla, playing lovers Yna and Angelo who defy the odds of their romance brought about by the turmoil between their families—filled with greedy ambitions and a thirst for revenge. Aside from Ecuador, La Promesa also enjoyed viewership in other Latin American territories as it aired in Panamericana Televisión (Peru) 2016 and Color Visión (Dominincan Republic) in 2019. There is an upcoming adaptation as well in Mexico. It also proved to be a hit worldwide as it was sold 30 times to other media companies in 22 different countries.
Other shows like Destined Hearts and Bridges of Love were also broadcast in Ecuador. In 2020, the Filipino company expanded its content distribution not just in Latin America but also in African and Asian territories, selling 16 titles including Brothers, The Heiress, The General's Daughter and more. The Malaysian adaptation of The Two of Us entitled Angkara Cinta was the most-watched show on the Astro Prima, also in 2020.
ABS-CBN serials are available on television via the Kapamilya Channel, TV5, A2Z, and Jeepney TV across the Philippines and online via Kapamilya Online Live, which is streamed on ABS-CBN Entertainment's YouTube and Facebook pages. Its shows and films are also available for streaming on iWantTFC and TFC, while some of its programs are streaming on Netflix, WeTV and iFlix. The company continues to syndicate its content through various streaming services and operate other businesses that do not require a legislative franchise, such as international licensing and distribution, digital, and cable TV.