Toonz Media Group Launches MyToonz FAST Channel on LG India, strengthens direct-to-consumer strategy

Toonz Media Group has announced the launch  of MyToonz, its dedicated FAST (Free Ad-supported Streaming Television) channel, on  LG Electronics India smart TVs. The channel is powered by Amagi, a leading cloud based SaaS technology provider specializing in FAST and connected TV solutions. 

Currently available exclusively on LG smart TVs across India, MyToonz represents a  strategic step in Toonz’s evolving distribution roadmap, enabling the company to  connect directly with audiences through the rapidly growing connected TV ecosystem.  While the service is presently limited to LG India, Toonz is actively exploring expansion  across Southeast Asia, including Malaysia, Singapore, and the Philippines, followed by  planned rollouts in North America, Europe, and the Middle East. Built on Amagi’s cloud native infrastructure, the channel benefits from scalable distribution and monetization  opportunities across the connected TV landscape. 

MyToonz brings together a curated selection of world-class animated programming  from the Toonz catalogue, widely recognized for its safe, clean, and family-friendly  content. The initiative reflects Toonz’s focused effort to deliver premium children’s  entertainment directly to households, ensuring a viewing experience that aligns with  parental expectations. 

'As viewing habits evolve, content creators must evolve with them. MyToonz is our  strategic response to the connected TV revolution, combining storytelling excellence  with smart distribution. This launch signals our intent to lead in the FAST space and  shape the future of children’s entertainment distribution', said Viswanath Rao, of Toonz  Media Group.

The MyToonz programming slate includes globally recognized and culturally rooted  titles such as Gummy Bear and Friends, Zoonicorn, Darwin & Newts, Tenali Raman, and  Hanuman, reflecting the breadth and diversity of Toonz’s content portfolio. 

'The launch of MyToonz on LG Smart TVs in India is an important step in expanding  premium children’s content through connected TV', said Srividhya Srinivasan, Co founder and CTO, Amagi. 'Our partnership brings together Toonz’s storytelling strength  and our cloud-native FAST infrastructure that enables scalable, broadcast-grade  distribution and dynamic monetization. As demand for curated family programming  continues to grow, IP-based delivery is essential to building sustainable FAST  businesses'.

LG’s integration of MyToonz further enhances its bouquet of FAST channels available to  Indian consumers.  'At LG, we are working on enriching our LG Channels portfolio which offers wide variety  of channels across genres. With the addition of MyToonz, our kids’ genre becomes even  stronger. This family‑friendly content reinforces our commitment to deliver safe,  high‑quality, and free‑to‑access content for our viewers', said Mr. Brian Jung, Director,  Media Entertainment Solution, LG Electronics India Ltd  With MyToonz, Toonz Media Group reinforces its commitment to innovative content  distribution, combining curated storytelling with scalable technology to redefine how  children’s entertainment reaches global audiences. 

LC