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Tubi: 97 million monthly active users, 10 billion streaming hours
Fox Corporation’s ad-supported streaming service, Tubi, has reached new viewership milestones, surpassing 97 million monthly active users and streaming over 10 billion hours during last year calendar.The platform’s growth underscores the increasing market demand for free, ad-supported video-on-demand services, with more than 95% of the consumption on Tubi currently consisting of on-demand movies and television shows.
The platform’s expansion is heavily driven by younger demographics and cord-cutting audiences. According to the November MRI Cord Evolution Study, over half of Tubi’s viewers identify as Generation Z or Millennials, with more than 34% falling specifically into the 18 to 34 age bracket. Furthermore, nearly half of the user base is multicultural, and 77% report not having a traditional cable subscription. Anjali Sud, CEO of Tubi, indicated that the company’s momentum stems from a viewer-first strategy focused on offering a vast selection of stories and maintaining a free, accessible experience across devices.
Exclusive content has become a significant driver of this user engagement, as nearly one in four viewers currently watch a Tubi Original. The platform’s library now includes over 300 exclusive original titles. A recent release, the young adult romance SIDELINED: THE QB AND ME, premiered in November and set a platform record for the highest first-week viewership and the highest number of new viewers for any title in the service’s history. In addition, six of the platform’s original films have appeared on Variety’s Streaming Originals Chart, powered by Luminate data, within the last six months.
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