VA Media Launches YouTube Strategy Consultancy

VA Media, the global media and content monetization company based in Australia and Los Angeles, has announced the creation of a new service, YouTube Strategy Consulting, to share their data-led approach to building and scaling high-value audiences, boosting brands’ visibility, and driving measurable revenue growth on YouTube.

Now, producers, content creators, studios, and businesses with a content library can access the tools to reach global audiences and unlock full monetization potential with the expertise and experience that has propelled VA Media to become one of the leading Enterprise YouTube partners in APAC in AVOD and social video monetization.

The consultancy offers a four-step process to reinvigorate existing tactics or launch a new YouTube presence. The process, typically running 8 - 10 weeks and includes:

audit and assessment of current strategies
competitive benchmarking and performance insights
creation of a bespoke channel and content blueprint
outlining revenue modeling and monetization plan
Clients may ingest the findings as a road map for in-house implementation and maintenance or further engage VA Media for full application and support.

Mark Ashbridge, CEO of VA Media, shares, 'A YouTube presence is the growth engine anyone with longform content or a robust IP should be investing in. Being at the forefront of this industry and having scaled over 50 managed YouTube channels with 125M monthly viewers [and growing] globally, we are happy to share our knowledge and give others the opportunity to maximize their earning potential. The returns can be outstanding'.

Having surpassed Netflix in connected TV watch time, YouTube is the destination for series and movies. In today’s global market, YouTube offers the ability to connect with targeted and niche audiences with varied interests, and as the world’s second-largest search engine, why not ensure your content stays searchable and relevant indefinitely?

LC