Virtual Screenings Worldwide: 60% of the marketplace sold

Taking place on September 21-30, 2021, the event has also confirmed 600 international buyers, ranging from linear and non-linear TV channels, digital platforms (SVOD, AVOD, TVOD, FAST), content producers and distributors serving different regions around the world.    

Nicolás Smirnoff, managing director, Prensario International, highlighted: 'In a context of new uncertainties due to the new variants of Covid-19, Virtual Screenings has established itself as a great option for guaranteeing global exposure and above all, concrete results. VSWW assures volume of buyer leads to each exhibitor'.

Exclusively sponsored by ViacomCBS International Studios, VS Market portion will offer more than 300 new & fresh hours of programming from its almost 70 distributors, producers and service providers that have confirmed an online booth. Two of them are national umbrellas, KOCCA and TV France International, gathering different content providers from South Korea and France, respectively. 

Also confirmed are Banijay Rights and All3Media from UK, Federation Entertainment (France), CDC United (Belgium), ORF Enterprises (Austria), ZDF Enterprises and Studio100 (Germany), TV Russia, Star Media, NTV, YBW and Central Partnership from Russia, SIC (Portugal) and Spanish companies RTVE and Beta Film. 

From the US, Hollywood studio Lionsgate as well as independent distributors confirmed are WWE, RMVISTAR, Sabbatical, Cisneros, Indicom, Latin Hollywood Films. From the Turkish drama sector, Kanal D International, Inter Medya, Calinos and MADD have confirmed, while from Latin America attendees can expect to see Mexican giants Televisa and TV Azteca, Globo (Brazil) Caracol TV (Colombia), Canal 13 (Chile), Onceloops and flixxo from Argentina.

From Asia Pacific, Nippon TV (Japan), GoQuest (India) and ABS-CBN (The Philippines) are registered. Last but not least, three service companies have also registered to attend: LaFlia, Caja de Ruidos from and Dinter (USA). Most of these attendees are returning to the event for their second or third time.

'The secret of Virtual Screenings is that the buyers are not obliged to anything, they do binge watching of the content and the interaction with sellers comes from their likes and interests. With this different touch, it has been a success every edition. It is great to live the VS experience', concludes Smirnoff.

Organizer expects +4000 participants, with some +1600 buyers from 130 countries. VS events are heavily attended by international executives due to three main characteristics: a very simple system and free of charge registration, a friendly usage of the digital tools, and the big number of data processed and delivered during the market days. 

Buyers and participants from all across the world can already register for free at VirtualScreenings.com