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Warner Bros Discovery: MAX arrives to Europe next May
Warner Bros Discovery (WBD) is gearing up for a major expansion as it prepares to launch its streaming service, Max, in several European countries this May. With a lineup that combines HBO Max’s acclaimed programming, Discovery’s engaging real-life entertainment, and Eurosport’s premium sports content, Max promises to deliver an unmatched streaming experience to viewers across the continent.The eagerly awaited launch of Max is set to take place on May 21st in the Nordics, Iberia, Central and Eastern Europe, with subsequent launches planned in Poland, the Netherlands, France, and Belgium. Notably, the debut in France and Belgium marks WBD’s first streaming service rollout in these countries in over two years. Following its successful launch in the US in May 2023, and subsequent expansion into Latin America and the Caribbean earlier this year, Max will now be available in 25 European countries and a total of 65 countries and territories worldwide.
JB Perrette, CEO and President of Global Streaming & Games at WBD, emphasized the significance of Max’s launch in Europe, stating, 'Max is the streaming home of Warner Bros Discovery and builds on our long heritage in Europe, bringing together an incredible breadth and depth of culture-defining entertainment from our services and networks, all in one place.» Perrette highlighted the diverse range of content available on Max, from blockbuster HBO Originals like House of the Dragon to exclusive coverage of the Olympic Games Paris 2024.
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