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MIPTV 2017: digital and short with drama heading
Digital, co-productions and drama are some of the hottest topics that resound in the nowadays-content industry. All these business segments are widely reflected at this MIPTV 2017 edition, along with a reinforce of the documentary, through MIPDoc, and formats, through MIPFormats, as well as a unique spotlight over the global drama trend, which has a stellar presence this year with the second edition of MIPDrama Screenings.According to organizer, Reed Midem, the number of attendees remains stable with 11,000 participants expected, about 3,900 buyers, from which over 700 are coming for the first time. There are 1,600 exhibition companies from over 100 countries. Business meetings at MIPDoc and MIPFormats will be intense on Saturday and Sunday at JW Marriot and Grand Auditorium, respectively, and there are good expectations for April 3, when MIPTV starts.
Drama is again a big protagonist at MIPTV, and takes the scene not only on the weekend but also during the week. This year, the organization offers three unique spaces with the same objective: to show in advance the big titles from the largest drama production hubs in the world. All the regions are reflected in a good proportion.
The "MIPDrama Screenings" on Sunday morning is this time at the Grand Auditorium, with more than 700 buyers expected the double compared to last year to watch 12 series from Western Europe, Scandinavia, Russia and Latin America. Thriller, crime and sci-fi are the top subgenres, and a jury of writers, directors, producers, TV critics and buyers will choose the winner.
On Monday 3 it is the turn of Latin America’s top dramas to be screened since 8.45am at the Grand Auditorium, too. Telefe, Telemundo, Azteca, Caracol, RCN, Record, Globo and HBO show a first-look selection of top drama series. For the first time ever in Cannes, buyers have access in advance to Lionsgate & Disney line up for LA Screenings (May). Both studios are jointly offering on Tuesday 4 at 8.45am the "MIPDrama Pre-LA Screenings Showcase" with a selection of the best American series.
Together, these screening blocks offer more than 1,700 drama buyers attending MIPTV the opportunity to prepare their spring acquisition slate ahead of the LA Screenings.
Mark Endemaño, SVP & General Manager, Disney Media Distribution EMEA: ‘We are looking forward to bringing a glimpse of some irresistible new stories from ABC Studios to Cannes’. Peter Iacono, President International TV & Digital Distribution, Lionsgate: ‘We know that many of our clients who will be in Cannes are eager to have a first-look at our May Screenings line-up. It is particularly exciting to be able to debut our new series on the big screen in the legendary Grand Auditorium’.
Laurine Garaude, Director, TV Division, Reed Midem, commented on this drama trend: ‘We are delighted to showcase for the first time at MIPTV a sneak preview of dramas from the US studios prior to the LA Screenings. This follow the "MIPDrama Screenings Official Selection" featuring new dramas from around the world, which will be viewed by top buyers on the Sunday before MIPTV’.
At this 54rd market edition, there are big news: first, and most importantly, the official launch of the "Cannes International Series Festival" to take place on April 2018. It will be presented by David Lisnard, Mayor of Cannes and VP of the Alpes-Maritimes Department, and Fleur Pellerin, President of the Association in charge of the organization of the Festival. It is strange that the date is the same month as MIPTV, and as Reed Midem is also involved in the organization, there are rumors about what’s going to happen next year with this show.
On its 4th edition, "MIPDigital Fronts" empowers the next digital content era by bringing together the new online video ecosystem with the TV industry through the premier of global digital content from eight studios, including Jukin Media, New Form, Studio71, Zoomin Studios, Awesomeness, Vice, among others. "MIPTV Digital Short Form Series Pitch" is a brand new pitching event for creators and producers of digital native short form series, divided in two categories: Drama and Kids Content (6-11).
Branded content is another big topic at MIPTV, with a full program dedicated to brands (Omnicon Media Group, Mediamonks, Marriott, Wargaming, PepsiCo). The market hosts the “Brand of the Year Award” for the 7th edition reflecting how video marketing and branded entertainment have become an integral part of brand’s strategies and an opportunity for the entertainment business.
Other interesting topics to be discuss are the kids programming, with several dedicated panel about the newest trends; virtual reality where it will be explained how digital studios are taking the traditional business (content production) to the next level.
Nicolas Smirnoff, Fabricio Ferrara, Rodrigo Cantisano
MipTV 2017 Coverage
Wrap Up | April 6 | April 5 | April 4 | April 3 | April 2 | April 1