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Natpe Miami 2014: all figures & trends
Natpe Miami 2014 was held this week with a very good outcome: according to Prensario own survey, there have been 5500 attendees, whose 1100 were buyers, both 10% up from last year. The show continues growing as a very attractive stop within the global content calendar: attendance from Europe, Asia and Middle East --sellers and buyers-- has been improved again and it is already 15% of total presence.Rod Perth, CEO at Natpe, said that there were 225 exhibitors from 23 countries, whose 34 have attended the show for the first time. The event was held in the Fountainebleu hotel of Miami Beach, with a market floor and towers of suites. European and Asian suppliers were mainly at the floor, while Hollywood studios and Latin American distributors were mainly at suites. France --through France TV International-- Spain --Audiovisual from Spain-- and UK --PACT-- had strong national pavilions at the floor.
Buyers, according to Perth, were 56% from U.S. domestic market --there were 28 groups of big stations, 100% up from last year-- and 44% from the international market --from 46 countries. Among them, Latin America has clearly been the leading region.
Talking about global attendance, Latin America had 50% of the attendees, according to our own survey --including 300 to 500 people staying at the lobby of the hotel, not registered by the organization, from Sunday to Wednesday. Badges were required to enter the market floor and the suites. About 35% of attendees were from U.S. domestic market and 15% was from Europe and Asia.
Trends? Digital and advertisement businesses are top topics. Fifty percent of the conferences were about digital, with top executives speaking as Andy Donkin (Amazon.com), Bryan Thoensen (Hulu), Sima Sistani (Yahoo!) Anthony Wood (Roku) Fred Graver, Jean-Philippe Maheu and Glenn Brown (Twitter). From advertisement business, there were Joseph Feczko (Macy’s), Rob De Feo (Expedia) and David Levy (Turner Broadcasting).
Perth: ‘We want to play a main role on the (fast) changes running through the content industry. We want to be a good link between linear and digital worlds, establishing a common language for the two sides’.
About international markets, Canada and Israel are having a very good moment. Canada had an own panel the last day of the show. ‘We use the support of Canadian Media Found (CMF) to produce high quality Canadian content for the U.S. market (Bitten, in SyFy channel)’, said John Morayniss, CEO at eOne. Valerie Creighton, CEO at CMF, added: ‘We work on TV and with specific founds for digital platforms. We support projecs on Internet, VOD, etc’.
About Israel, we have the top example of Keshet TV, which handles worldwide hits as Rising Star --an innovative music talent show-- and Prisioners of War, used to create Showtime’s Homeland. But also other players as Dorimedia surpass business goals: today three of its series are already in process to generate pilots at U.S. networks. The comedy Little Mom, in particular, has pilots both at CBS in USA and at TF1 in France.
Latin America? The free TV buyers are mainly looking for entertainment formats, both big shows for prime time and easy to produce ones for afternoon slots. Meanwhile, the traditional big telenovela broadcasters/distributors are involved in two trends: producing extreme big budgets productions, nothing to envy from Hollywood and Western European productions --Telemundo and Globo screenings at Natpe got the audience impressed-- and they are moving from telenovelas to series: shorter stories, more budget per episode.
Also, there are many new programming output ventures in Latin America: new VOD channels, new web platforms, especially the public channels are evolving to be more commercial and competitive. About 80% percent of Spanish exhibitors at Natpe, agreed that their business with Latin America have significantly grown the last two years.
About Asia, more Korean and Japanese buyers and sellers were checked… Asian presence is already relevant now. Above all, Natpe shows very good health in Miami, nothing to do with the former (and taugh) Las Vegas times. At the opening ceremony, Miami Beach district major, Philip Levine, said that the city is an ‘open gate’ for everyone who wants to produce contents there. Rod Perth added: ‘We were called to move the event to New Orleans, to New York… but we will continue in Miami. The gate is really open’.
Natpe Miami 2015 was confirmed at the Fountainebleau hotel again, but it will be held one week before in January comparing to this year, January 19-21.
Nicolás Smirnoff and Fabricio Ferrara
Ver informes anteriores (en español): Enero 30 | Enero 29 | Enero 28 | Enero 27 | Enero 26